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The Situation

CMI Property Maintenance renovates and maintains parking lots for both residential and commercial properties in Media, PA. They needed to increase their annual sales numbers, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that included the following features:

  • An offer of 20% off any service
  • A cohesive design and headline that gets their message across quickly and clearly
  • A list of benefits on the back of the card

CMI Property Maintenance distributed the cards on their own to people in the local community.

The Results

They generated $12,000 in revenue!

As a result, they gained 60 new customers and generated $12,000 in revenue! Since they spent only $572 on this direct mail campaign, their return on investment amounted to an impressive 1,997%!

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