The Situation
Bridge Tower Properties, a property management company based in Dallas, TX, needed a way to attract more renters and expand their business. They turned to PostcardMania for a strategic marketing solution.
The Solution
PostcardMania designed a 6 x 8.5 postcard for Bridge Tower Properties that included the following features:
- A strong apply now call to action!
- A visual list of features that are included in every home
- Photos to showcase features of the community (think beautiful exterior, pet friendly, and amenities like a pool, gym, grill area and more!)
Bridge Tower Properties mailed 6,778 postcards to potential renters in their target area.
The Results
They generated $55,920 in revenue!
As a result, they received 58 responses and successfully converted 2 of them, generating $55,920 in revenue. With an investment of $5,475 in this campaign, their ROI comes to an impressive 921%! Bridge Tower Properties is thrilled with the results and is looking to continue utilizing direct mail marketing with PostcardMania.
Interested in doing a similar campaign for your business? Why not get connected with a marketing consultant who has experience creating campaigns for other real estate companies!