The Situation

Bridge Tower Properties, a property management company based in Dallas, TX, needed a way to attract more renters and expand their business. They turned to PostcardMania for a strategic marketing solution.

The Solution

PostcardMania designed a 6 x 8.5 postcard for Bridge Tower Properties that included the following features:

  • A strong apply now call to action!
  • A visual list of features that are included in every home
  • Photos to showcase features of the community (think beautiful exterior, pet friendly, and amenities like a pool, gym, grill area and more!)

Bridge Tower Properties mailed 6,778 postcards to potential renters in their target area.

The Results

They generated $55,920 in revenue!

As a result, they received 58 responses and successfully converted 2 of them, generating $55,920 in revenue. With an investment of $5,475 in this campaign, their ROI comes to an impressive 921%! Bridge Tower Properties is thrilled with the results and is looking to continue utilizing direct mail marketing with PostcardMania.

Interested in doing a similar campaign for your business? Why not get connected with a marketing consultant who has experience creating campaigns for other real estate companies!

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