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The Situation

Wilson Law Group is a legal franchise with multiple locations throughout Wisconsin that offer several legal services and educational programs. They wanted to promote an estate planning educational program and came to PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign that advertised a farmer-specific educational program throughout Wisconsin.

Wilson Law Group’s design included:

  • A headline and sub-headline that immediately communicates what they’re offering
  • A central image of a farm in a field that works together with the headline to resonate with the recipient
  • A bulleted list of the educational course’s benefits

The reason for this campaign’s success was their selected mailing list. They provided a mailing list of farmer’s throughout Wisconsin. This ensured traction between the postcards message and the recipients. We worked hand-in-hand with them to ensure that their provided list would be sufficient to produce the desired results.

The Results

$20,000 in revenue!

$20,000 in revenue!

Wilson Law Group received 15 responses back. 3 of those converted and enrolled in their educational program, which generated approximately $20,000! They only spent $1,860.92 on this campaign, resulting in a 975% return on their investment (ROI)!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other legal businesses!