The Situation

Weirsdale Mower, specializing in trailer repairs, wanted to target nearby businesses for new client acquisition. They partnered with PostcardMania for a specific, highly targeted direct mail campaign. They noted their campaign was “a huge success” due to the postcard’s precise messaging and audience targeting.

The Solution

PostcardMania designed an 8.5 x 5.5-inch postcard featuring:

  • A focused message tailored to businesses with trailers
  • Strong call-to-action and clear benefits of choosing this service
  • Bright and eye catching visuals and imagery
  • Clear contact information to easily get in touch

The landscaping company mailed 1,848 postcards monthly over three months to business contacts, utilizing an Everywhere Small Business campaign that added digital advertising across Google and Facebook.

The Results

They made $50,000 in revenue, a 2,154% ROI!

The campaign delivered substantial results:

  • 5 responses, all converted into clients
  • $50,000 in revenue
  • $2,218 investment
  • 2,154% ROI

This multi-channel, integrated marketing approach brought in the following digital results:

  • Google Ads: 75,653 displays, 792 clicks
  • Facebook Ads: 26,864 displays, 448 clicks

The targeted approach combined with the additional digital touchpoints on Google and Facebook created a winning campaign that exceeded expectations.

It demonstrates the effectiveness of a well-targeted professional services direct mail approach in generating high returns for service-based businesses.

Why not speak to a marketing consultant today to get started on your own professional services direct mail campaign!

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