The Situation

CSS Core Security Systems sells home security tech and is located in Sunrise, Florida. They were looking for a creative way to let HOA’s know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign that spread over several states. Their design featured one of their custom cameras. Previously successful security system campaigns have also shown pieces of their hardware.

CSS Core Security System’s postcard included:

  • A headline that immediately communicates the card’s message
  • A bulleted list of what they offer
  • An offer for a free camera and first month of maintenance

They came to us with their own specialized mailing list in hand of HOAs across several states, so our consultants worked with them closely to create a campaign and postcard design that would maximize the response they would get from their selected list.

The Results

2 jobs generating $5,000 after one mailing! 

With only one mailing done so far, they’ve already received 2 jobs that generated them approximately $5,000. They still have another mailing to go!

Call or Text a Marketing Consultant 1-800-628-1804