The Situation

Secure It Securities Corp. is a home and business security solution provider located in Suffern, New York. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign that targeted both residencies and businesses. Their postcard design featured a sleek, technological look – a common theme in other tech-based marketing campaigns.

Secure It Securities Corp’s postcard included:

  • A headline that immediately communicates the card’s message
  • Several pictures of their products to peak interest
  • 2 money-saving offers

One of the biggest reasons this campaign found success was the diversity of their mailing lists. They provided mailing lists that targeted a wide range of potential clients that would be receptive to their messaging:

  • Businesses including retailers, restaurants, churches, hotels, and other small to medium sized establishments
  • Residents that are single mothers in the age range of 30-45 with an income of +$100,000 within 50 miles of their location
  • Residents that are families that just moved to their home within 6 months with an income of +$100,000 within 50 miles of their location

In addition, the consistency of their mailings helped solidify their messaging in the minds of prospects. They mailed out 13 times over 15 months!

The Results

$50,000 in revenue!

$50,000 in revenue!

Because of the expensive nature of Secure It Securities Corp products, they only converted one response into a sale. However, this sale generated $50,000 in revenue, which resulted in a 1,491% return on their investment! The campaign only cost $3,141.73!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other security solutions providers!

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