Secure It Securities Corp is a home and business security solution provider located in Suffern, New York. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
They decided on a direct mail marketing campaign that targeted both residencies and businesses. Their postcard design featured a sleek, technological look – a common theme in other tech-based marketing campaigns.
Secure It Securities Corp’s postcard included:
One of the biggest reasons this campaign found success was the diversity of their mailing lists. They provided mailing lists that targeted a wide range of potential clients that would be receptive to their messaging:
In addition, the consistency of their mailings helped solidify their messaging in the minds of prospects. They mailed out 13 times over 15 months!
$50,000 in revenue!
Because of the expensive nature of Secure It Securities Corp products, they only converted one response into a sale. However, this sale generated $50,000 in revenue, which resulted in a 1,491% return on their investment! The campaign only cost $3,141.73!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other security solutions providers!