The Situation
Hinds Manure Spreading, an agriculture company located in Stevinson, CA, was seeking to increase its client base and boost revenue. To achieve this, they decided to implement a direct mail marketing campaign with PostcardMania targeting potential customers in their area.
The Solution
The agriculture company partnered with PostcardMania to launch a targeted Every Door Direct Mail (EDDM) campaign – a type of campaign that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate. The campaign was designed with a 6×8.5 postcard to reach the right audience with minimal waste, focusing on local residents likely to need agricultural services.
Key components of the campaign included:
- Compelling Design: The postcards were designed to catch the recipient’s attention with striking images that paint a picture of their services.
- A Strong Header: We buy manure! is clear messaging that cuts straight to the exactly what they offer.
- Call to Action: Strong call to action to “give us a call today” that encouraged responses.
A total of 6,000 postcards were mailed across four separate mailings to ensure consistent visibility and engagement.
The Results
They generated $30,000 in revenue!
The direct mail campaign yielded impressive results for the agriculture company:
- Responses Received: 5
- Conversions: 3 new clients
- Investment: $3,571
- Total Revenue Generated: $30,000
- Return on Investment (ROI): 740%
With a 740% ROI, the campaign effectively turned their investment into significant revenue. The company successfully acquired three new clients, each of whom contributed to the $30,000 in total revenue generated from the campaign.
Hinds Manure Spreading was highly satisfied with the results of their direct mail campaign. The combination of targeted mailing and effective design proved to be a powerful strategy for driving new business in the Stevinson, CA, area.
Get in touch with a marketing consultant today to start your own agriculture direct mail marketing campaign and achieve results like these!