Big Ape Bookkeeping and Tax Service is a tax preparation business located in Modesto, CA. Owner, Chuck Smith, was looking for ways to bring in more clients, so he reached out to PostcardMania for marketing help.
PostcardMania designed a 6 x 8.5 postcard that included the following features:
- An offer of 25% off tax preparation
- A five-star review from a happy client
- A list of benefits on the back of the card, including year-round services and accurate filings
Big Ape Bookkeeping and Tax Service mailed out 15,000 postcards to a consumer mailing list that targeted new movers in the last 6 months, ages 24-55 in the local area.
They gained 9 new clients and immediately made $2,997!
They received 17 responses and converted 9 of them, which brought in $2,997 in immediate revenue!
Big Ape Bookkeeping and Tax Service says that roughly 90% of their new clients bring in $25,000 over 10 years, so these new clients are expected to bring in $200,000 over the next decade if they continue with them for tax preparation services.
Big Ape Bookkeeping and Tax Service has been a PostcardMania client since 2021, and they are looking forward to even greater results in the future.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other taxes and accounting professionals.