The Situation

Big Ape Bookkeeping and Tax Service is a tax preparation business located in Modesto, CA. Owner, Chuck Smith, was looking for ways to bring in more clients, so he reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • An offer of 25% off tax preparation
  • A five-star review from a happy client
  • A list of benefits on the back of the card, including year-round services and accurate filings

Big Ape Bookkeeping and Tax Service mailed out 15,000 postcards to a consumer mailing list that targeted new movers in the last 6 months, ages 24-55 in the local area.

The Results

They gained 9 new clients and immediately made $2,997!

They received 17 responses and converted 9 of them, which brought in $2,997 in immediate revenue!

Big Ape Bookkeeping and Tax Service says that roughly 90% of their new clients bring in $25,000 over 10 years, so these new clients are expected to bring in $200,000 over the next decade if they continue with them for tax preparation services.

Big Ape Bookkeeping and Tax Service has been a PostcardMania client since 2021, and they are looking forward to even greater results in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other taxes and accounting professionals.

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