KSK Marina Clearwater is a full-service Marina located in Clearwater, Florida. They were looking for a creative way to let nearby boat and homeowners know about their services so they contacted PostcardMania for help.
They decided on a small direct mail campaign that targeted specific homeowners in their area.
KSK Marina Clearwater’s postcard design included:
A huge contributor to this campaign’s success was their selected mailing list. They used a resident-occupant list of homeowners along Clearwater beach with a median home market value of $200,000. This specificity ensured that each recipient would either have a boat themselves or have enough disposable income to afford renting a boat from the marina.
Brought in 9-10 new lifelong customers!
KSK Marina Clearwater received 9-10 new life-long customers! 8 of them posted reviews and referred friends as well, and they’re still getting calls to this day. The cost of services range from $500-$4,000 and one sale order alone brought in $3,000.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other marinas!