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The Situation

KSK Marina Clearwater is a full-service Marina located in Clearwater, Florida. They were looking for a creative way to let nearby boat and homeowners know about their services so they contacted PostcardMania for help.

The Solution

They decided on a small direct mail campaign that targeted specific homeowners in their area.

KSK Marina Clearwater’s postcard design included:

  • A header and subheading that communicate what their company offers
  • A bulleted list of their exact services
  • A 5 star review from a previous client, giving their business credibility

A huge contributor to this campaign’s success was their selected mailing list. They used a resident-occupant list of homeowners along Clearwater beach with a median home market value of $200,000. This specificity ensured that each recipient would either have a boat themselves or have enough disposable income to afford renting a boat from the marina.

The Results

Brought in 9-10 new lifelong customers!

KSK Marina Clearwater received 9-10 new life-long customers! 8 of them posted reviews and referred friends as well, and they’re still getting calls to this day. The cost of services range from $500-$4,000 and one sale order alone brought in $3,000.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other marinas!

Call or Text a Marketing Consultant 1-800-628-1804
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