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The Situation

Wicked Clean Pool and Spa Maintenance, Inc is a pool servicing contractor located in Wilmington, North Carolina. They were looking for a creative way to let pool owners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign that targeted people around their county. Their design featured pictures of their handiwork, a commonality among previously successful pool marketing campaigns.

Wicked Clean Pool and Spa Maintenance, Inc’s postcard included:

  • A headline that immediately communicates the card’s message
  • A bulleted list of the services offered
  • An offer for a free water analysis

A huge reason for this campaign’s success was their mailing list. Since they’re a pool service, they needed to ensure their mailing list reflected this and only targeted people that would be receptive to their messaging. So, they purchased a mailing list of pool and spa owners in their county to only reach the most qualified prospects. This level of targeting is what truly sets postcard marketing apart from other channels!

The consistency and timing of their mailings definitely contributed to the success of the campaign. They started their mailings in April, which is the beginning of the pool season in North Carolina. The mailings continued monthly or bi-monthly for the entirety of the season, extending all the way into August to capitalize on the pool closing season. This consistency ensured that every recipient knew about their business when thinking about a pool service.

The Results

20 new accounts and $5,000 - $6,000 in monthly revenue!

20 new accounts and $5,000 – $6,000 in monthly revenue!  

Wicked Clean Pool and Spa Maintenance, Inc has gained 20 new accounts from the postcards! These accounts bring them around $5,000-$6,000 a month, and they only spent $6,868.41 total! They still have people calling in and referring back to their postcards from months ago. She’s running another pool season campaign with us this year and can’t wait for the results!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pool servicing contractors!