POOL SERVICE SERVICES CASE STUDY
Lightning Aluminum
They generated $30,000 in revenue!
Campaign Info
Revenue Generated
POOL SERVICE SERVICES CASE STUDY VIDEO
Lightning Aluminum
The Situation
Lightning Aluminum provides pool enclosures for residents in the Tampa, FL area. They wanted to increase their annual revenue, so they reached out to PostcardMania for marketing assistance.
The Solution
PostcardMania designed a 4.25 x 6 postcard with the following features:
- An offer for a free estimate and 1 year warranty on installs
- Photos of their completed pool enclosures to entice prospects to call
- A five-star review from a happy customer
- A list of benefits on the back of the card
They mailed 4,000 postcards to a consumer mailing list that targeted homes with pools in specific zip codes. The postcards were mailed out in increments of 2,000 pieces over 2 months.
The Results
They generated $30,000 in revenue!
As a result, 250 people responded and they converted 175 of them. These new customers generated $30,000 in revenue for them, and their ROI was 946%.
Since then they have ordered another 6,000 postcards and they are looking forward to achieving even better results in the future.
