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The Situation

All Natural Pool And Spa is a pool servicing company that specializes in pool remodeling with an emphasis in salt system installation located in beautiful Royal Palm Beach, Florida. In that area, there are a plethora of backyard pools, and they wanted their community to know that they’re available for a great price to give their pool a makeover. They enlisted the marketing experts at PostcardMania to help spread the word.

The Solution

A postcard marketing campaign that targets residents with pools in a few surrounding zip codes.

The successful postcard design includes:

  • Picture of a beautiful pool with surrounding landscaping that gives this card a luxurious feel.
  • A 5-star review from a previous client that gives their pool service credibility.
  • Marketing copy that details their services and lists the benefits to further entice the recipient to get their pool an upgrade.

The Results

16 responses and $15,000 in revenue!

All Natural Pool And Spa received over 16 responses! About 3 of those have converted into sales, resulting in approximately $15,000 in revenue! That’s an ROI of 261%!!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other pool service!

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