Direct Mail Advertising Case Study: Royal Palm Beach, FL, Pool Service

The Situation

All Natural Pool And Spa is a pool servicing company that specializes in pool remodeling with an emphasis in salt system installation located in beautiful Royal Palm Beach, Florida. In that area, there are a plethora of backyard pools, and they wanted their community to know that they’re available for a great price to give their pool a makeover. They enlisted the marketing experts at PostcardMania to help spread the word.

The Solution

A postcard marketing campaign that targets residents with pools in a few surrounding zip codes.

The successful postcard design includes:

• Picture of a beautiful pool with surrounding landscaping that gives this card a luxurious feel.
• A 5-star review from a previous client that gives their pool service credibility.
• Marketing copy that details their services and lists the benefits to further entice the recipient to get their pool an upgrade.

The Results

All Natural Pool And Spa received over 16 responses! About 3 of those have converted into sales, resulting in approximately $15,000 in revenue! That’s an ROI of 261%!!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other pool service!