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The Situation

Angel’s Pool Service is a contractor located in Reisterstown, Maryland. They wanted to remind their current customer base about their pool opening service and came to us for ideas.

The Solution

They decided on a direct mail campaign that targeted a mailing list of their current clients. The specificity of their mailing list was the primary reason for their success — each recipient was already familiar with their company, so each would be particularly receptive to their messaging.

Angel’s Pool Service’s postcard design included:

  • A headline that immediately communicates the specific service their advertising
  • A central image of a happy family that reinforces their central message
  • An offer for a pre-season discount of 10% off their opening services

A huge contributing factor for this campaign’s success was its timing. Since they focused the campaign on their pool opening service, they sent out a single mailing at the end of March. This is right when people in Maryland start thinking about using their pools.

The Results

$350,000 to $500,000 in revenue!

Angel’s Pool Service believes they must have gotten around 800 responses from the last campaign. They converted about 75% of those leads, which generated anywhere from $350,000 to $500,000 in revenue. They only spent $1,320 on the campaign, resulting in a MASSIVE return on their investment of 26,415% to 37,778%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pool service contractors!

Call or Text a Marketing Consultant 1-800-628-1804
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