Angel’s Pool Service is a contractor located in Reisterstown, Maryland. They wanted to remind their current customer base about their pool opening service and came to us for ideas.
They decided on a direct mail campaign that targeted a mailing list of their current clients.
Angel’s Pool Service’s postcard design included:
- A headline that immediately communicates the specific service their advertising
- A central image of a happy family that reinforces their central message
- An offer for a pre-season discount of 10% off their opening services
A huge contributing factor for this campaign’s success was its timing. Since they focused the campaign on their pool opening service, they sent out a single mailing at the end of March. This is right when people in Maryland start thinking about using their pools.
$350,000 to $500,000 in revenue!
Angel’s Pool Service believes they must have gotten around 800 responses from the last campaign. They converted about 75% of those leads, which generated anywhere from $350,000 to $500,000 in revenue. They only spent $1,320 on the campaign, resulting in a MASSIVE return on their investment of 26,415% to 37,778%!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pool service contractors!