The Situation

Southern Comfort Pools, Inc. is a pool renovation company located in Ocala, FL. They were looking for a way to bring in more customers interested in their services, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a postcard that included the following features:

  • Offer for free standard pool start-up chemicals
  • A summery and fun design with beautiful pictures and text that draw the prospect in
  • Calls to action on the front and back of the card in bold text
  • A five-star review from a happy customer
  • A description of the business and the benefits to increase trust with the recipient

They mailed 1,000 postcards in June to a consumer list that targeted single-family homeowners that have an income of $75,000 or more and a pool in a 3.94 radius around their store’s location. Southern Comfort Pools’ campaign also included informed delivery, which sends email notices of the incoming postcard to recipients that include links to the company website.

The Results

They generated $13,000 in revenue!

The mailing brought in 4 responses and generated $13,000 in revenue. Since they spent a total of $1,078, their ROI is an impressive 1,106%!

This was Southern Comfort Pools’ first mailing with PostcardMania, and they were impressed with the results. They are excited to continue their marketing and bring in more business in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pool service companies.

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