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The Situation

Captain Pool is a pool service company located in Lynbrook, NY. They wanted to increase their customers, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • Personalization that included the recipient’s first name
  • An offer for a free spring pool opening
  • A QR code that directed prospects to their website for more information
  • A list of benefits on the back of the card

Captain Pool mailed 3,457 postcards to a targeted mailing list of homes with pools in their local area.

The Results

They generated $22,500 in revenue!

As a result, Captain Pool received 12 responses and converted 9 of them, generating $22,500! Their upfront investment was $5,625, so their return on investment amounts to 300%.

This is only part of their postcard marketing campaign, so Captain Pool expects to achieve even better results in the future as they launch more postcard mailings.

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