POOL SERVICE SERVICES CASE STUDY
Four States Leak Detection
They generated $11,000 in revenue!
Campaign Info
Revenue Generated
POOL SERVICE SERVICES CASE STUDY VIDEO
Four States Leak Detection
The Situation
Four States Leak Detection is a pool service company based in Carthage, MO. They specialize in leak detection for pools and were in need of more clients to grow their business. To address this need, they reached out to PostcardMania for help with their direct mail marketing efforts.
The Solution
PostcardMania designed a 4.25 x 6 postcard that included the following features:
- A compelling design to catch the recipient’s attention
- A question for their headline and clear call-to-action to encourage responses
- The company’s contact information prominently displayed
- 5 star rating call out
Four States Leak Detection mailed 1,348 postcards to homeowners within a 50-mile radius around Loss Lane, Carthage, MO, specifically targeting owner-occupied single-family dwelling units with pools.
The Results
They generated $11,000 in revenue!
The campaign was a success and produced incredible results:
- 38 responses
- 22 converted responses
- $11,000 revenue
- Since they invested $1,309 in this campaign, their ROI comes to an amazing 740%.
Four States Leak Detection has continued mailing postcards with PostcardMania.
Interested in launching a similar campaign for your business? You won’t regret getting started with a marketing consultant who specializes in creating direct mail campaigns for pool service companies!
