Political Direct Mail Case Study: Wright for Tulsa

The Situation

Lori Wright was running for Tulsa City Council for a second term in Oklahoma. She was looking for a creative way to let voters know about her candidacy so she contacted PostcardMania for ideas.

The Solution

She decided on a postcard marketing campaign that would target the citizens of her city. It features a call to action to vote, a common feature among many of our previous successful political direct mail marketing campaigns.

Wright for Tulsa’s postcard design included:

• A professional headshot for the recipient to put a face to a name
• Her previous accomplishments as a city councilwoman to build credibility
• A paragraph detailing more personal details of her life, making her campaign feel more human

Because Lori Wright was a Tulsa City Council candidate, she needed to make sure her postcards reached Tulsa voters. So, her mailing list was able to hyper-target only those that would be able to make an impact in the election.

The Results

She won her seat! Again!!

She was reelected!

She was grateful for the services provided, especially since nothing nearby Tulsa offers anything similar! She really loves PostcardMania’s product and service!