Patrick Roberson was running for justice of the peace in West Helena, AR. He needed a way to remind residents to get out and vote for him, so he reached out to PostcardMania to start a direct mail marketing campaign.
PostcardMania designed a 6 x 11 inch postcard for them that included the following features:
- An eye-catching design that features patriotic colors and a large headline
- A professional photo of Patrick
- A list of initiatives Patrick is passionate about on the back of the card
- The voting date in bold text and bold colors to grab the recipients’ attention
Grand Patrick mailed 1,830 jumbo-size postcards to his own list of contacts. The larger sized card helped instantly attract attention from target contacts when they visited their mailboxes.
After mailing out 1,830 postcards, he won the election!
After his postcard marketing campaign, Patrick won the election! He was very pleased with the results and would recommend direct mail to any politician who wants to get the word out about voting day.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for politicians.