The Situation

Joanna Jasper set out with the goal to become Taney County’s Public Administrator. She came to us to utilize our bulk mail campaigns to garner more votes.

The Solution

Our marketing experts worked with her to develop a direct mail campaign that targeted residents in the voting area.

 

Her postcard campaign delivered results because:

  • The big, bold, American-themed headline immediately let the recipient know the card’s purpose
  • The listed voting day creates a sense of urgency for the recipient to act
  • On the back, she builds credibility for herself as a candidate by listing her political resume and a personal statement inviting voters to ask questions
  • Easily locatable contact info makes reaching out to Joanna Jasper for any questions they may have simple

The Results

She won the election with 38% of the vote!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other political candidates!

Call or Text a Marketing Consultant 1-800-628-1804
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