Politician Direct Mail Case Study: Casey Rouse

The Situation

Casey Rouse is a long time Worth County native that resides in Sylvester, Georgia. He decided he wanted to give back to his community by running for Worth County’s Chief Magistrate Judge, so he reached out to PostcardMania’s marketing services to help him win the campaign for it.

The Solution

A postcard marketing campaign that targets residents in several zip codes in and around Worth County.

The successful postcard includes:

• A bold headline coupled with a picture of Casey himself, immediately signaling to the recipient the card’s purpose and giving his cause a face.
• A bulleted list of his previous accomplishments, giving his potential service to the county credibility.
• Clear social media contact information, giving the recipient a way to learn more.

The Results

He won the campaign!

He won his election!! He absolutely loved his experience with PostcardMania and would definitely recommend their services!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other political candidates!