Rodney Savage

The Situation

Rodney Savage was running for Roosevelt County District 2 Commissioner in Portales, New Mexico. He wanted to reach voters with a specific message, so he consulted with PostcardMania’s marketing experts to discuss the best way to get his name out to voters and secure enough votes to win the election.

The Solution

Rodney and the experts at PostcardMania worked together to create a direct mail advertising campaign to reach voters in his district. The postcard design includes:

• Large font and a headshot of Rodney against an American flag so recipients understand that he’s running for commissioner.
• A short list of Rodney’s attributes and commitments to the role, including his political association, so voters know his stance in government.
• Easy to read contact information and call to action so the recipient can support the campaign and vote with confidence.

He sent a total of 3,260, 4.25” x 6” postcards to registered voters in his district.

The Results

He won the election!

After investing in a direct mail postcard printing campaign, Rodney Savage won the election for Roosevelt County District 2 Commissioner!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other political candidates!