The Situation

Bill Macek wanted to run for City Councilor in Haverhill, MA and needed an effective marketing campaign to help him win more votes. He reached out to PostcardMania for help.

The Solution

Bill Macek signed up for an Everywhere Small Business campaign that included both postcards and matching Google ads.

He mailed 7,500 postcards total to his own list of local contacts, and then the Google advertisements followed to continue spreading his message before the election date on November 7th. His Google ads displayed 113,238 times and were clicked on 41 times.

The Results

He won the election!

After launching his hyper-targeted political campaign with PostcardMania, Bill won the election!

CSID: 53246