Political Campaign, Michael Slaughter

Michael Slaughter is a long-time resident of Parker, TX and a City Council member. He wanted to get re-elected onto City Council, so he decided to run a postcard marketing campaign with PostcardMania.

PostcardMania designed a 4.25 x 6 postcard that included the following features:

• A professional and friendly photo of Michael that helps build trust with the prospect
• A strong headline that grabs the recipient’s attention
• A QR code that when scanned goes to his website
• Information on election dates to help people plan to vote
• A list of causes Michael cares about

Michael signed up for an Everywhere Small Business campaign that combines digital ads with postcards. He mailed 5,000 cards to a list of his own contacts and then ran corresponding ads on Google, Facebook, and Instagram to help remind people to vote for Michael for City Council.