The Situation

Randy Foster was a school Palm Bay, FL City Council candidate. He was looking for a creative way to let community members know about his candidacy so he contacted PostcardMania for ideas.

The Solution

He went with PostcardMania’s Everywhere Small Business product to target locals, which combined direct mail postcards with matching digital ads on Google, Facebook and Instagram. The postcard featured his professional headshot, a common item included in other political campaign postcards.

 

Randy Foster’s postcard design included:

  • A headline and subhead that immediately communicates the card’s message
  • Endorsements from an Executive Director and the local police Fraternal Order
  • A list of what he plans to work on during his term

Because Randy Foster needed his message to reach voters, he needed to target community members. So, he several provided mailing lists combined with the precision of digital marketing to get his campaign message in front of those who could put him in the city council seat.

The Results

He won the election!
Digital Ad Network Impressions Clicks
Google 229,819 616

Randy Foster won the election for city council! He was super happy with PostcardMania’s services!

Interested in doing a similar campaign for your political race? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other political campaigns!

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