Campaign Info
14K
Cards Mailed
16
Calls Tracked
Google Ads
229.8K
Impressions
616
Clicks

The Situation

Randy Foster was a school Palm Bay, FL City Council candidate. He was looking for a creative way to let community members know about his candidacy so he contacted PostcardMania for ideas.

The Solution

He went with PostcardMania’s Everywhere Small Business product to target locals, which combined direct mail postcards with matching digital ads on Google, Facebook and Instagram. The postcard featured his professional headshot, a common item included in other political campaign postcards.

 

Joan Weiss’s postcard design included:

  • A headline and subhead that immediately communicates the card’s message
  • Endorsements from an Executive Director and the local police Fraternal Order
  • A list of what he plans to work on during his term

Because Randy Foster needed his message to reach voters, he needed to target community members. So, he several provided mailing lists combined with the precision of digital marketing to get his campaign message in front of those who could put him in the city council seat.

The Results

He won the election!
Tracked Calls
16
Number of Times Google Ad Displayed
229.8K
Google Ad Clicks
616

Randy Foster won the election for city council! He was super happy with PostcardMania’s services!

Interested in doing a similar campaign for your political race? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other political campaigns!

Call or Text a Marketing Consultant 1-800-628-1804
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