The Situation

George Maddox was a Mt. Washington, KY City Council candidate. He was looking for a creative way to let voters know about his candidacy so he contacted PostcardMania for ideas.

The Solution

He went with PostcardMania’s Everywhere Small Business product targeting voters, which combined direct mail postcards with matching digital ads on Google, Facebook and Instagram. The postcard featured his professional headshot, a common item included in other political campaign postcards.

Joan Weiss’s postcard design included:

  • A headline that immediately communicates the card’s message
  • A reminder of when voting day was
  • Marketing copy that details his qualifications for the role

Because George Maddox needed his message to reach voters, he needed to target community members. So, he provided several mailing lists combined with the precision of digital marketing to get his campaign message in front of those who could put him in the city council seat.

The Results

He won the election!

George Maddox won the election for city council!!

Interested in doing a similar marketing campaign for your political race? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other political campaigns!

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