View details
2500
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
102764
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
461
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
2899
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
145
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

George Maddox was a Mt. Washington, KY City Council candidate. He was looking for a creative way to let voters know about his candidacy so he contacted PostcardMania for ideas.

The Solution

He went with PostcardMania’s Everywhere Small Business product targeting voters, which combined direct mail postcards with matching digital ads on Google, Facebook and Instagram. The postcard featured his professional headshot, a common item included in other political campaign postcards.

Joan Weiss’s postcard design included:

  • A headline that immediately communicates the card’s message
  • A reminder of when voting day was
  • Marketing copy that details his qualifications for the role

Because George Maddox needed his message to reach voters, he needed to target community members. So, he provided several mailing lists combined with the precision of digital marketing to get his campaign message in front of those who could put him in the city council seat.

The Results

Number of Times Google Ad Displayed
102764
Google Ad Clicks
461
Number of Times Facebook & Instagram Ad Displayed
2899
Facebook & Instagram Ad Clicks
145

George Maddox won the election for city council!!

Interested in doing a similar marketing campaign for your political race? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other political campaigns!

Call or Text a Marketing Consultant 1-800-628-1804
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