TC Clements set out with the goal to become a Michigan State Representative. He came to us to utilize our bulk mail campaigns to garner more votes.
Our marketing experts worked with him to develop a direct mail campaign that targeted voters in his district.
His postcard campaign delivered results because:
- The light green and blue color scheme grabs the recipient’s attention
- He provides a clear call to action “vote for TC Clements” and creates urgency by telling the voter to vote on election day
- Photos of the candidate with his wife and local residents make a human connection and build credibility. He continues to build this credibility with marketing copy that lists the various organizations and projects he’s been a part of
won the election!
He won the election!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other political candidates!