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The Situation

TC Clements set out with the goal to become a Michigan State Representative. He came to us to utilize our bulk mail campaigns to garner more votes.

The Solution

Our marketing experts worked with him to develop a direct mail campaign that targeted voters in his district.

His postcard campaign delivered results because:

  • The light green and blue color scheme grabs the recipient’s attention
  • He provides a clear call to action “vote for TC Clements” and creates urgency by telling the voter to vote on election day
  • Photos of the candidate with his wife and local residents make a human connection and build credibility. He continues to build this credibility with marketing copy that lists the various organizations and projects he’s been a part of

The Results

won the election!

He won the election!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other political candidates!

CSID: 33472