The Situation

Austin Hayek was running for the Webster County Board of Supervisors in Duncombe, IA. He needed to remind residents to get out and vote, so he reached out to PostcardMania for his marketing needs.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A patriotic theme with bright and bold colors to grab recipients’ attention
  • A call to action in the right, bottom corner to visit Austin’s website
  • A reminder to vote on the front and back of the card in bright colors
  • A bio, photo, and list of initiatives on the card to encourage trust with the recipient

Austin mailed 6,356 postcards to his own list of contacts in the local area ahead of election day on November 8th. The postcards were split up into two batches of about 3,500 cards over two weeks.

The Results

After mailing out 6,356 postcards, Austin won the election!

Austin won the election!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating political campaigns.

CSID: 48649