Political Direct Mail Advertising Case Study: Paul Knier

The Situation

Paul Knier was Big Lake, MN mayor candidate. He was looking for a creative way to let voters know about his campaign message so he contacted PostcardMania for ideas.

The Solution

He went with a postcard marketing campaign to be sent to voters all around the city. The postcard featured bright patriotic colors, a common feature among all of our successful political campaigns.

Paul Knier’s postcard included:

• A professional headshot to give his campaign and face
• A notice informing the recipient when election day was happening
• A paragraph explaining to voters they should vote their candidates in, not allow them to be appointed

Because Paul Knier was a political candidate for his town, he needed to make sure his postcards reached voters. So, his mailing list was able to hyper-target only those that would be able to make an impact in the election.

The Results

He won by a landslide

He won his seat as Mayor of Big Lake! He said he won his election by a landslide!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other political candidates!