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The Situation

Paul Knier was Big Lake, MN mayor candidate. He was looking for a creative way to let voters know about his campaign message so he contacted PostcardMania for ideas.


The Solution

He went with a postcard marketing campaign to be sent to voters all around the city. The postcard featured bright patriotic colors, a common feature among all of our successful political campaigns.

Paul Knier’s postcard included:

  • A professional headshot to give his campaign and face
  • A notice informing the recipient when election day was happening
  • A paragraph explaining to voters they should vote their candidates in, not allow them to be appointed

Because Paul Knier was a political candidate for his town, he needed to make sure his postcards reached voters. So, his mailing list was able to hyper-target only those that would be able to make an impact in the election.

The Results

He won by a landslide

He won his seat as Mayor of Big Lake! He said he won his election by a landslide!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other political candidates!

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