Political Direct Mail Advertising Case Study: Paul Knier

The Situation

Paul Knier was Big Lake, MN mayor candidate. He was looking for a creative way to let voters know about his campaign message so he contacted PostcardMania for ideas.

The Solution

He went with a postcard marketing campaign to be sent to voters all around the city. The postcard featured bright patriotic colors, a common feature among all of our successful political campaigns.

Paul Knier’s postcard included:

• A professional headshot to give his campaign and face
• A notice informing the recipient when election day was happening
• A paragraph explaining to voters they should vote their candidates in, not allow them to be appointed

Because Paul Knier was a political candidate for his town, he needed to make sure his postcards reached voters. So, his mailing list was able to hyper-target only those that would be able to make an impact in the election.

The Results

He won his seat as Mayor of Big Lake! He said he won his election by a landslide!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other political candidates!