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The Situation

Bolton Septic is a full-service septic company located in Whitmore Lake, MI. They needed to bring in more clients, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 4.25 x 6 inches postcard that included the following features:

  • An offer for $10 off a septic cleaning service
  • A clean and sleek design that includes photos of a cleaning job to entice the recipient to look at the card
  • Two badges on the back of the card about their expertise in the industry to help build trust with the prospect
  • A list of benefits, including 24/7 service and prompt scheduling

Bolton Septic mailed 1,587 postcards to a resident/occupant list that targeted homeowners in the local area.

The Results

The heard back from 20 people and made $4,800 in revenue!

As a result, Bolton Septic heard from 20 people and made $4,800 in revenue. Their upfront investment was $729, so up until this point, their return on investment is 558%.

Since this mailing was just a small portion of the entire direct mail campaign that included 54,000 cards, they are expecting even greater results in the future!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real cleaning services businesses.


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