The Situation

Repipe1 is a Los Angeles plumbing company that specializes in re-piping homes with PEX tubing — a flexible, more environmentally friendly alternative to galvanized copper pipe. They called PostcardMania for help reaching homeowners who needed their services.

The Solution

Having already worked with hundreds of plumbers, the consultants at PostcardMania were able to work with Repipe1 to create a direct mail campaign that would be sure to bring in new plumbing customers and revenue.

Here’s why the postcard was effective:

  • The headline and image of PEX pipes tells the recipient immediately what is being offered
  • The offer of a FREE in-home estimate (within 24 hours!) encourages prospects to call
  • Hard, provable numbers (“over 15,000 homes completed”) and trust elements (the Better Business Bureau seal and 100% lifetime warranty) establish Repipe1’s credibility

Repipe1 provided their own mailing list of homeowners in a specific tract housing community that they knew was experiencing problems with their plumbing and needed to be re-piped. To increase their visibility and generate more responses, Repipe1 sent their postcards out to the list of homeowners 5 times!

The Results

Repipe1 received 82 calls from people who received their postcard, and was able to close 42 of those calls for a total of $352,000 in revenue — a 5,877% return on their investment! Plus: They were pleasantly surprised by the word of mouth business generated by those customers!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other plumbers!