The Situation

The owners of Mark Brew Plumbing and Heating are no strangers to postcard marketing. They diligently mail every summer — and have been for 5 years straight. Each summer they mail their tried-and-true campaign and like clockwork, they generate new customers and increased revenue for their business. This year was no different.

The Solution

Our graphic design team designed their postcard the way we knew it would work for their business and area:

  • The bright red special offer can’t be missed — right on the white truck!
  • The 10%-off discount comes with a FREE estimate to try them out.
  • The red graphic highlighting 25 years in service instills instant trust in this plumber’s credibility.

They mailed 6,000 postcards to a list of area residents in select zip codes, and here’s what happened:

The Results

a long-term return on investment of 760%!

They mailed their postcards to 2,000 people for 3 months straight (July, August, and September), a mailing strategy they use year after year with success! And this year, they received 6 customers right off the bat. Since each new customer generates anywhere from $200-$400 in revenue, and customers generally need service 2 times per year, the long-term return on investment (ROI) comes out to 760% from this one campaign!

Key lesson: When a marketing strategy grows your business every single year, why change it?!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other plumbers! 1-800-628-1804

Speak to a Marketing Consultant 1-800-628-1804
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