The Situation

All Around Plumbing is a family-owned and operated business in MacClenny, FL. Owner Josh has been serving residents in the Jacksonville, FL area for over 15 years, but he needed a jump in sales, so he decided to try mailing out postcards.

The Solution

They decided to keep things straightforward — mail 12,000, 6 x 8.5 postcards to single-family homes in specific zip codes they service.

Previously, in August of 2021, they got their feet wet with mailers and sent out 6,000 using PostcardMania’s Every Door Direct Mail, which sends the cards to all the addresses on a mail carrier route. This option has incredible cost savings on postage, so it was a good choice to start when trying direct mail marketing.

All Around Plumbing liked their first campaign, so the second time around they made their mailing list more specific by eliminating P.O. Box addresses, businesses, and targeting residences in specific neighborhoods near MacClenny. Plus, they upped the number of postcards to 12,000.

They used the same postcard design the second time around, which featured:

  • A $20 off coupon for first-time customers, as well as an offer of discounts for military service members
  • A bright and bold subhead on the back that assures recipients they can trust them to do a professional job and a 5-star review that supports that claim
  • A stand-out, cohesive design that matches their patriotic logo

All Around Plumbing knows that plumbing problems can arise at any moment, so the goal was to encourage residents to keep the postcard on their fridge or set it aside for when they might need it. The coupon on the postcard never expires, and military members get discounts for life, so who would throw away that card??

The Results

From mailing 12,000 cards one time, he got 10-15 new clients and said he is really happy with PostcardMania’s marketing services!

Josh gained about 10-15 new customers!

He also said he was very happy with PostcardMania’s services, tailored specifically for his business, and was satisfied with the results. He was so elated that he purchased another direct mail campaign for the spring and mailed another 12,000 postcards to a new, targeted list. They are excited to see how far their business will go moving forward.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other plumbers.

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