The Situation

Steve’s Plumbing is located in Lynnwood, Washington. They were looking for a creative way to let nearby homeowners know about their services so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have on prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Steve’s Plumbing’s design included:

  • A headline that immediately communicates what they’re trying to sell
  • Pictures of how their products work
  • Multiple money-saving offers

A huge contributor to this campaign’s success was their selected mailing list. Since only homeowners would be interested in their services, they purchased a consumer mailing list that targeted single family homeowners in zip codes around their business. This ensured that every person would be receptive to their messaging.

Their mailing schedule was also a major reason for their success. They mailed out monthly over the course over an entire year. Consistency is something we always preach to create a lasting effect on recipients, and it paid dividends in this marketing campaign

The Results

Over $200,000 in revenue generated!

Over $200,000 in revenue generated!

Steve’s Plumbing generated over $200,000 in sales with the “Nu Flow” product they were advertising on their card! Additionally, they’ve had many leads come in for services not advertised on the card, speaking to direct mail’s efficacy.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other plumbing businesses!

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