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The Situation

Discount Drain Service is a plumbing company located in DeSoto, TX. They needed to advertise their services to the local community and bring in more annual revenue, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 4.25 x 6 postcard that included the following features:

  • Offers for a free repipe evaluation, sewer/drain cleaning, slab-leak detection, video/camera inspection, and cast iron pipe replacement
  • A five-star review from a satisfied customer
  • Description of unique benefits of working with them on the back of the card, like free insurance attorneys

Discount Drain Service mailed 17,000 postcards to a consumer mailing list that targeted homes built before 1975 on slab foundations in the Fort Worth, TX area. The postcards went out in 3 separate mailings in quantities of 4,000-6,000 pieces.

The Results

They made $80,000 in revenue!

As a result, they received 10 responses and converted 6 of them. These new customers brought in $80,000 in revenue, and Discount Drain Service was able to achieve a return on investment of 667%.

CSID: 53783
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