The Situation

Wraser Pharmaceuticals is a pharmaceutical company that identifies, develops, and markets pharmaceutical products to physicians and pharmacies throughout the U.S. They were looking for a way to bring in more customers, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a postcard that included the following features:

  • An easy-to-read message on the card that explained the products/services they are offering
  • A QR code on the back that leads the recipient to find more information
  • A list of benefits, such as product sample starter kits, coupons, and more

They mailed 44,824 postcards between March and May to a provided list of pediatric offices and EMT clinics. Each mailing consisted of about 15,000 mail pieces.

The Results

They received 150 responses and made $150,000 in revenue!

Overall, the campaign brought in 150 responses and generated $150,000 in revenue. Since they spent a total of $21,577, their ROI is an impressive 595%!

Wraser Pharmaceuticals is excited to see even more results in the future as their postcards may return even more responses.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pharmaceutical companies.

 

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