Wraser Pharmaceuticals is a pharmaceutical company that identifies, develops, and markets pharmaceutical products to physicians and pharmacies throughout the U.S. They were looking for a way to bring in more customers, so they reached out to PostcardMania for marketing help.
PostcardMania designed a postcard that included the following features:
- An easy-to-read message on the card that explained the products/services they are offering
- A QR code on the back that leads the recipient to find more information
- A list of benefits, such as product sample starter kits, coupons, and more
They mailed 44,824 postcards between March and May to a provided list of pediatric offices and EMT clinics. Each mailing consisted of about 15,000 mail pieces.
They received 150 responses and made $150,000 in revenue!
Overall, the campaign brought in 150 responses and generated $150,000 in revenue. Since they spent a total of $21,577, their ROI is an impressive 595%!
Wraser Pharmaceuticals is excited to see even more results in the future as their postcards may return even more responses.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pharmaceutical companies.