Pharmacy Direct Mail Advertising Case Study: Village Pharmacy
Mailer Design The Situation
Village Pharmacy is a pharmacy located in Allentown, New Jersey. They solicited PostcardMania’s marketing services in order to lure customers to their new location and increase revenue.
The Solution
Design: A postcard marketing campaign targeting residents and occupants of the neighborhood surrounding Village Pharmacy, featuring:
- Professionally developed graphics including a company logo
- Calming shades of light and dark green
- Large font that attracts the eyes of the reader
- A message notifying the reader of the new store location
- A personalized note from the staff
- Easy to read store hours and contact information
Mailing List: Residents and occupants of the neighborhood surrounding Village Pharmacy
Mailing Schedule: 8,750 4.25” x 6” postcards mailed simultaneously
The Results
“Village noticed an increase in foot traffic and an upward trend in revenue as a result of this campaign!”
Village Pharmacy representatives feel that this campaign couldn’t have gone any better! They said that customers have responded well to the news of their new location and that they have noticed an increase in foot traffic and an upward trend in revenue as a result of the postcards. VP thought all aspects of the card’s design were tremendously well done!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pharmacies!