Ballard Pharmacy

The Situation

Ballard Pharmacy is an independent pharmacy with two locations in Brooklyn, NY. They wanted to bring in more customers from the area, so they came to PostcardMania to help spread the word about their business.

The Solution

The marketing experts at PostcardMania created a winning postcard design for Ballard Pharmacy. The image and text on the postcard clearly conveys their message: theyre a friendly, local pharmacy.

Here is why their postcard is so successful:

• The image on the postcard tells recipients right away that its from a pharmacy this ensures the marketing message is received instantly
• The postcards bright colors help it really stand out in the mail.
• The $5 off coupon entices prospects to visit their business, and the expiration date creates a sense of urgency.
• The text on the back offers a short description of their services and bullet points that include benefits of shopping at Ballard Pharmacy.

People tend to use a pharmacy that is close to home, so Ballard Pharmacy purchased a 6,000-record mailing list from PostcardMania that included everyone in a radius around their two locations. They then mailed to all 6,000 prospects three times! Repetition is the key to success in direct mail the more often your prospects hear about your business, the more likely they are to do business with you!

The Results

120 new customers!

Thanks to their repeat mailings, a well-chosen mailing list and an effective postcard, Ballard Pharmacy had 120 people redeem their offer! Thats 120 more people who are likely to come back again and again if they had a great first experience.