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The Situation

Rogersville Pharmacy wanted to tell their local community about their grand opening in Rogersville, AL! They contacted PostcardMania’s marketing experts for help designing a postcard campaign that would make their location known.

The Solution

A postcard marketing campaign that targets their local neighborhoods and community members

  • A clean and easy to read postcard design that informs recipients of the Pharmacy’s hours
  • An actual picture of the owner that creates familiarity with the community
  • A call to action and contact information that is in bright blue to draw the reader’s attention

Mailing List: An Every Door Direct Mail (EDDM) list of residents in their area.

The Results

We received an immediate increase of 5 prescriptions a day from our postcards!

Rogersville Pharmacy said that they received an immediate increase of 5 more prescriptions a day from their grand opening postcards. In addition, they also received lots of phone calls from locals wanting to transfer their prescriptions to their pharmacy!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pharmacies companies!

CSID: 31181