The Situation

Industrial Pest Elimination, a pest control company based in Silver Spring, MD, was looking to expand its client base. To attract more customers, they contacted PostcardMania for assistance with their marketing strategy.

The Solution

PostcardMania mailed a compelling postcard that included the following features:

  • A strong hook: “We guarantee pest elimination in 30 days or less.”
  • A powerful call to action
  • Clear contact information
  • A simple and classic design
  • Images that clearly conveyed their service offerings

6,000 postcards were mailed out as part of this campaign to local businesses in the area.

The Results

They generated $19,200 in revenue!

As a result of this campaign, they received 4 responses and converted all of them, generating $19,200 in revenue. With an investment of $2,860 in the campaign, their ROI came to 571%.

Get in touch with a marketing consultant to get started on your very own pest control direct mail marketing campaign.

CSID: 55851