Pest Control Marketing Case Study

The Situation

Combat Pest Control is a family-run business that provides exterminator services to commercial and residential needs of Hanson, Massachusetts. They take care of termites, rodents, and bugs in a safe and effective way. Combat Pest Control wanted to increase leads, so they called PostcardMania to help them find new customers and boost their revenue!

The Solution

Design: The postcard includes:

• An image of the business owners with their kids, indicating that it’s a family-run company.
• Colorful design and copy that lets the postcard stand out.
• Discounted prices on pest control services using the postcard, creating more incentive for the recipient to quickly respond.
• A clear call to action for how to make an appointment, directing the recipient to get in touch.

They sent 13,413 postcards twice in one month to a provided mailing list.

The Results

Tracked Calls
108
Number of Times Google Ad Displayed
1,254,812
Google Ad Clicks
5,649
Number of Times Facebook & Instagram Ad Displayed
85,628
Facebook & Instagram Ad Clicks
468

Combat Pest Control has been using PostcardMania’s services since 2017. In their most recent campaign, they tracked 108 unique calls and 6,117 clicks to their website. This exterminator service saw big results from their postcard marketing campaign and our Everywhere Small Business product.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pest control services!