Nitro Pest Solutions is a locally-owned and operated exterminator business in Lakeside, OH. They needed to bring in more clients, so they reached out to PostcardMania for assistance with their marketing.
PostcardMania designed a 4.25 x 6 inch postcard that included the following features:
- A list of benefits on the back of the card
- A 100% satisfaction guaranteed stamp
- A big and bold headline that grabs the recipient’s attention
- Offers for 10% off a first service and 10% off with a customer referral
PostcardMania shipped 1,000 of these postcards to Nitro Pest Solutions and they distributed them on their own to local residents.
They gained 15 new clients and generated $3,600 in revenue!
As a result, they received 20 responses, converted 15 of them to new clients and generated $3,600 in revenue. Their upfront investment in this direct mail campaign was $451, so their return on investment amounts to an impressive 698%.
Since Nitro Pest Solutions has a 98% retention rate, they expect that these new clients will stay with them for at least 5 years. At an average of $240 of revenue from each customer a year, they anticipate making $18,000 in 5 years.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pest control companies.