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The Situation

Nitro Pest Solutions is a locally-owned and operated exterminator business in Lakeside, OH. They needed to bring in more clients, so they reached out to PostcardMania for assistance with their marketing.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that included the following features:

  • A list of benefits on the back of the card
  • A 100% satisfaction guaranteed stamp
  • A big and bold headline that grabs the recipient’s attention
  • Offers for 10% off a first service and 10% off with a customer referral

PostcardMania shipped 1,000 of these postcards to Nitro Pest Solutions and they distributed them on their own to local residents.

The Results

They gained 15 new clients and generated $3,600 in revenue!

As a result, they received 20 responses, converted 15 of them to new clients and generated $3,600 in revenue. Their upfront investment in this direct mail campaign was $451, so their return on investment amounts to an impressive 698%.

Since Nitro Pest Solutions has a 98% retention rate, they expect that these new clients will stay with them for at least 5 years. At an average of $240 of revenue from each customer a year, they anticipate making $18,000 in 5 years.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pest control companies.

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