CC’s Painting is a family operated painting company. They were looking for a new way to let home owners in the Tampa Bay area know about their services so they contacted PostcardMania for ideas.
With the help of our marketing consultants, CC’s Painting decided to run a direct mail campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure they maximize the impact to prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)
CC’s Painting’s postcard design included a number of successful elements like:
- An offer of $150 off any paint job over $1500 if the recipient brings in the postcard.
- Colorful copy and images, making the card eye-catching and allowing it to stand out.
- A call-to-action that is inside a contrasting-colored box so that it stands out.
For every 40-50 calls from the postcards, she lands about 15 jobs!
They have had a total of 5 campaigns with us and they are all very similar. For every 40-50 calls they get from the postcards, they land about 15 jobs! The most important aspect to their marketing campaign is that with the combination of the postcards and digital advertising, they create brand recognition for future jobs!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other painting businesses.