Central Oregon Paint Pros is a house painting company located in Redmond, Oregon. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
They decided on a postcard marketing campaign that targeted high value home in their area. The central image of the postcard is a beautifully painted house, a common item in previously successful postcard campaigns.
Central Oregon Paint Pros’ postcard included:
Since Central Oregon Paint Pros is a focuses on houses, they needed to focus only on homeowners since renters wouldn’t have any interest in painting their landlord’s house. In addition, our marketing experts recommended that every recipient’s home should be valued at $200,000 and make at least $75,000. This ensures that it’s realistic for the prospects to consider their services.
The consistency of their mailings also contributed to their success. They mailed in monthly increments over the course of 3 months to the same mailing list. This consistency ensures every recipient remembers their company when thinking about a painter.
20-30 calls and $20,000 in revenue!
Central Oregon Paint Pros received anywhere from 20-30 phone calls from people receiving the cards. 70% of those callers become a new client and with the services done, they generated about $20,000! They spent about $8,015.91 on the campaign, which is a 149% return on their investment!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other painting businesses!