The Situation

This veteran-turned-business owner was looking for a way to increase his painting business’ revenue without breaking the bank. He sought out our bulk mail services to help bring in more qualified homeowners who could use his painting services.

The Solution

Our marketing experts worked with Dr. Paint to develop a direct mail campaign that targeted higher end, older homes in his area who were likely to need paint work.

His campaign delivered results because:

  • The front side of the postcard was focused on building credibility with the recipient, brandishing a 5-star customer testimonial and before/after photos of a previous project.
  • The card created urgency to respond right away, with a limited time coupon for $300 off any complete exterior painting.
  • The back of the card included bullet points about saving money and increasing the value of their home by using Dr. Paint’s services.
  • They included two easy ways to contact Dr. Paint, via phone or their website to schedule their service.

The Results

After one mailing he received 4 leads and closed two of them which made $8,400 and paid for the entire campaign including a third mailing that hasn’t even gone out yet!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other painting services!

Call or Text a Marketing Consultant 1-800-628-1804
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