The Situation

Sterling Siding & Paint is an exterior painting contractor located in Sterling, Colorado. They solicited PostcardMania’s advertising services in order to attract more business leads.

The Solution

Design: A postcard marketing campaign targeting homes in the Sterling area that were built before 2010 and had sustained damage due to a recent storm. The postcard features:

  • Professionally developed graphics including colorful logos and an image of a painter at work
  • Large, brightly colored font that attracts the eyes of the reader
  • A special offer to entice potential leads
  • Feedback from a satisfied customer
  • Easy to read contact information

Mailing List: Homes built before 2010 in zip codes where storms had caused property damage

Mailing Schedule: 5,000 4.25” x 6” postcards mailed in five 1,000 count drops

The Results

They mailed 5,000 postcards and received 18 responses. 11 of those responses became sales which led to a revenue increase of approximately $67,000. SSP put a substantial amount of time and effort into researching their target market which was a key factor in the success of this campaign. They also made it a point to answer phones, return calls, and boost their positive reviews on Google and the Better Business Bureau.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other painting contractors!

Call or Text a Marketing Consultant 1-800-628-1804