Connecticut Painting Company

The Situation

This painting business located in Norwich, CT, offers home exterior painting, home interior painting, and deck staining.  They were looking for a way to bring in more clients, so they reached out to PostcardMania for marketing assistance.

The Solution

This painting company’s postcard included the following features:

• Offers for a free power wash, free estimate, and 2-year warranty
• List of benefits such as competitive rates and 20 years of experience in painting
• A positive five-star review from a happy customer
• A QR code that led recipients to a web page with more information

They mailed 50,000 postcards in a one-time mailing to a resident/occupant list that targeted local homeowners.

Since they achieved such great results from that campaign, they purchased another 25,000 postcards and mailed them all at once to a mailing list that targeted single family dwellings in the local area.

To reinforce their message, the postcards were paired with matching digital ads through PostcardMania’s Everywhere Small Business program. As prospects received the postcards, they also saw matching digital ads online through Google, Gmail, Facebook, Instagram, and YouTube, keeping their business top of mind.

The Results

They made $190,000 in revenue!

Their first campaign brought in 20 new customers and generated $100,000 in revenue. Then the following campaign resulted in 12 new customers and $90,000 in revenue. So, their total revenue from postcards is $190,000!

With an investment of $44,781 in both of these direct mail campaigns, their ROI amounts to 324%.

They achieved great results because they not only continued mailing, but they also refined their marketing strategy by tweaking their targeting.

They changed their approach slightly by hyper-targeting a select list of prospects. They invested 55% less, cut their postcard amount in half, and attained a better quality customer from a smaller, more targeted campaign as a result. Their first campaign resulted in an average customer value of $5,000 each, and their second campaign improved to an average customer value of $7,500 each. This is about double the revenue with half the customers.

As they continue to analyze their marketing and adjust accordingly, they foresee achieving even better results in the future!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other painters.