The Situation

Marino Painting is a painting business located in Norwich, CT. They offer home exterior painting, home interior painting, and deck staining.  They were looking for a way to bring in more clients, so they reached out to PostcardMania for marketing assistance.

The Solution

Marino Painting’s postcard included the following features:

  • Offers for a free power wash, free estimate, and 2-year warranty
  • List of benefits such as competitive rates and 20 years of experience in painting
  • A positive five-star review from a happy customer
  • A QR code that led recipients to a web page with more information

They mailed 20,000 postcards between February and June of 2022 to a consumer list that targeted single-family homeowners with household incomes of $125,000 or more and home values of $250,000 or more.

Marino Painting also selected an Everywhere Small Business campaign that included Google and Facebook/Instagram ads that matched the postcard design.

The Results

They made $30,000 in revenue!
Digital Ad Network Ad Displays Clicks
Google 800,339 4,975
Facebook/Instagram 12,629 141

The Google ads resulted in 800,339 impressions and 4,975 clicks, while the Facebook/Instagram ads resulted in 12,629 impressions and 141 clicks.

The QR code on this postcard was scanned 37 times, bringing the recipient to web page for more information.

Overall, the campaign brought in 12 responses and generated $30,000 in revenue. Since they spent a total of $12,785, their ROI is an impressive 135%!

Following this campaign, Marino Painting ordered another 10,000 postcards, and they are excited to see even greater results in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other painters.

PostcardMania