The Situation

This painting business located in Norwich, CT, offers home exterior painting, home interior painting, and deck staining.  They were looking for a way to bring in more clients, so they reached out to PostcardMania for marketing assistance.

The Solution

This painting company’s postcard included the following features:

  • Offers for a free power wash, free estimate, and 2-year warranty
  • List of benefits such as competitive rates and 20 years of experience in painting
  • A positive five-star review from a happy customer
  • A QR code that led recipients to a web page with more information

They mailed 20,000 postcards between February and June to a consumer list that targeted single-family homeowners with household incomes of $125,000 or more and home values of $250,000 or more.

Since this business achieved such great results from that campaign, they purchased another 25,000 postcards and mailed them all at once to a consumer mailing list that targeted single family dwellings in the local area.

They also selected an Everywhere Small Business campaign that included Google and Facebook/Instagram ads that matched the postcard design.

The Results

They made $190,000 in revenue!
Digital Ad Network Ad Displays Clicks
Google 3,400,000 36,000
Facebook/Instagram 13,000 141

Their first campaign brought in 20 new customers and generated $100,000 in revenue. Then the following campaign resulted in 12 new customers and $90,000 in revenue. So, their total revenue from postcards is $190,000!

With an investment of $44,781 in both of these direct mail campaigns, their ROI amounts to 324%.

Marino Painting achieved great results because they not only continued mailing, but they also refined their marketing strategy by tweaking their targeting. They changed their approach slightly between their first and second campaign by targeting a different mailing list, mailing a bit less, and getting a better quality customer from a smaller, more targeted campaign as a result.

As they continue to analyze their marketing and adjust accordingly, they foresee achieving even better results in the future!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other painters.

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