Bulletproof Boat Covers, located in Grove, OK, needed to bring in more customers, so they reached out to PostcardMania for marketing assistance.
PostcardMania designed a postcard with the following features:
- A photo of their product
- A strong call to action
- A description of their product
- A colorful design that grabs the recipient’s attention
Bulletproof Boat Covers mailed 3,000 postcards to boat owners in the local area.
They generated $26,000 in revenue!
As a result, Bulletproof Boat Covers received 15 responses and coverted 4 of them, generating a total of $26,000 in revenue! Their direct mail marketing campaign cost them $3,053, so their return on investment came out to be 752%.