Bulletproof Boat Covers

The Situation

Bulletproof Boat Covers, located in Grove, OK, needed to bring in more customers, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a postcard with the following features:

• A photo of their product
• A strong call to action
• A description of their product
• A colorful design that grabs the recipient’s attention
• A QR code that when scanned goes to their website for more information

For their first direct mail marketing campaign, Bulletproof Boat Covers mailed 3,000 postcards to boat owners in the local area. Then after they witnessed the success of postcards, they decided to give Everywhere Small Business a try. The plan includes coordinated digital ads on Google and Facebook.

Their 4th marketing campaign with PostcardMania included 5,754 postcards, and they were mailed out on a monthly mailing schedule in increments of about 1,000-2,500 cards. Between these mailings, the digital ads continued to run which helped Bulletproof Boat Covers remain consistent with their marketing.

The Results

They have generated $51,000 in revenue!

Bulletproof Boat Covers received 15 responses and converted 4 of them during their first campaign, which generated $26,000 in revenue. Then their 4th campaign resulted in similar results, but this time they received 15 responses and converted 5 of them, generating $25,000 in revenue.

These two marketing campaigns totaled a success of $51,000 in revenue with an ROI of 564%!

They are continuing their marketing with PostcardMania and are mailing another 6,000 cards.