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The Situation

Bulletproof Boat Covers, located in Grove, OK, needed to bring in more customers, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a postcard with the following features:

  • A photo of their product
  • A strong call to action
  • A description of their product
  • A colorful design that grabs the recipient’s attention

Bulletproof Boat Covers mailed 3,000 postcards to boat owners in the local area.

The Results

They generated $26,000 in revenue!

As a result, Bulletproof Boat Covers received 15 responses and coverted 4 of them, generating a total of $26,000 in revenue! Their direct mail marketing campaign cost them $3,053, so their return on investment came out to be 752%.

 

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