Westmoreland Country Club is located in Export, Pennsylvania. They were looking for a creative way to recruit club members so they contacted PostcardMania for ideas.
They decided on a postcard marketing campaign that targeted nearby wealthy residents. The central item of a beautiful golf course gives this card a classy feel.
Westmoreland Country Club’s postcard design included:
The biggest reason for this campaign’s success was the laser-targeting of their mailing list. Westmoreland Country Club’s memberships are fairly expensive, they needed to target those nearby who could realistically afford it. So, their mailing list hyper-targeted everyone in a 16 mile radius from their location with an income of $150,000 and a home market value of $300,000.
5-10 new memberships bringing in an annualized income of $15,000-$30,000!
Westmoreland Country Club wasn’t sure how many memberships the campaign generated exactly, but they know they got 5-10 new membership sign-ups! The cost for a full membership is $6,000 a month, however with the special on the card, people were able to sign up for 50% off. This will generate them an annualized income of $15,000-$30,000!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!