The Situation

Hill Country Orthotics And Prosthetics, based in San Antonio, TX, specializes in providing medical equipment and services. Seeking to expand their client base and increase revenue, they turned to PostcardMania for an effective marketing solution.

The Solution

PostcardMania crafted a compelling 4.25 x 6 postcard that featured:

  • A clear call-out to attract attention
  • A comprehensive list of services offered
  • A dramatic call to action prompting recipients to book appointments
  • Clear contact information for easy follow-up

Hill Country Orthotics And Prosthetics strategically mailed 1,500 postcards to potential clients in the San Antonio area, focusing on individuals who would benefit from orthotics and prosthetics services.

The Results

They generated $25,000 in revenue!

The direct mail campaign yielded impressive results, generating 15 responses and converting 3 of those into clients. This effort translated into $25,000 in revenue. The campaign’s investment totaled $1,302, resulting in an exceptional ROI of 1,820%!!

CSID: 55706