Direct Mail Advertising Case Study: Fountain, CO, Orthodontist

The Situation

Imagine Braces is an orthodontist service based in Fountain, Colorado. They wanted to figure out a way to let their community know about their Unique Selling Proposition, which boasts a 60% less total cost than others for results in 12 months. To spread the word about their amazing price for their quality service, they enlisted the help of PostcardMania’s expert marketing staff.

The Solution

A postcard marketing campaign that targets a provided list of potential customers in the area of their business with children that can afford their services.

The successful card design includes:

• A photo of three smiling girls with braces that give this card a light-hearted, happy feel.
• Marketing copy that guarantees that their braces are 60% less than most competitors AND a 12 month result guarantee!
• 5 different coupons that entice the recipient and make it seem like too good of a deal to pass up.

The Results

Imagine Braces received over 20 responses! Multiple new patients were acquired from these responses, generating roughly around $18,000 in income!!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other Orthodontic Services!